Flying off course : airline economics and marketing

Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index