Focus: Radio - How radio ads affect consumers - Up close and personal: That's how consumers see radio, and your ads need to reflect this.
| Year of publication: |
2004
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|---|---|
| Authors: | Peacock, James |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 11, p. 20-23
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