Focusing on customer retention strategy in price bundling
Merja Mankila
| Year of publication: |
2002
|
|---|---|
| Authors: | Mankila, Merja |
| Published in: |
Essays on strategic price bundling in retail banking. - Göteborg : School of Economics and Commercial Law, Göteborg University, ISBN 91-628-5067-9. - 2002, p. 85-114
|
| Subject: | Verbraucher | Consumers | Leistungsbündel | Bundling strategy | Privatkundengeschäft | Personal banking |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturverz. S. 109 - 111 In: Essays on strategic price bundling in retail banking |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001673448