Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers.
| Year of publication: |
2000
|
|---|---|
| Authors: | Carmon, Ziv ; Ariely, Dan |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 27.2000, 3, p. 360-70
|
| Publisher: |
University of Chicago Press |