Focusing or Balancing? The Resource Allocation Problem for Demand Forecasting and Performance Measurement

We consider a retailer investing in two monitoring functions for unobservable demand and salesperson's effort. We show that improving effort monitoring is more effective. Moreover, demand monitoring may be less preferable when it becomes relatively cheaper and balancing these two may be worse when they become more complementary

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Year of publication:	2017
Authors:	Kung, Ling-Chieh
Other Persons:	Chen, Ying-Ju (contributor)
Publisher:	[2017]: [S.l.] : SSRN
Subject:	Performance-Messung \| Performance measurement \| Nachfrage \| Demand \| Prognoseverfahren \| Forecasting model \| Allokation \| Allocation \| Theorie \| Theory

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Extent:	1 Online-Ressource (16 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Operations Research Letters, 40(1) 61-68, 2012
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012974086