Food package familiarity and perceived amount of verbal information : the moderating effect of frugal behavior
Wagner Junior Ladeira, Fernando de Oliveira Santini, and Claudio Hoffmann Sampaio
| Year of publication: |
2018
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|---|---|
| Authors: | Ladeira, Wagner Junior ; Santini, Fernando de Oliveira ; Sampaio, Cláudio Hoffmann |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 30.2018, 4, p. 323-342
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| Subject: | Eye tracking | food package | frugal behavior | verbal information | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Visuelle Wahrnehmung | Visual perception | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1426072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965924