Food product launch and positioning in China—Do claims of credence attributes matter?
| Year of publication: |
2021
|
|---|---|
| Authors: | Yang, Wei ; Renwick, Alan ; Tantiwat, Waranan ; Revoredo Giha, César L. ; Wu, Dafeng |
| Published in: |
Agribusiness. - Wiley, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 37.2021, 4 (17.07.), p. 915-926
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/agr.21712 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632274