Food quality signals and customer confusion : is there a relevance for the marketing of food products?
Year of publication: |
2007
|
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Authors: | Kühl, Rainer W. ; Schulz, Wiebke |
Published in: |
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]. - Wageningen : Wageningen Acad. Publ., ISBN 90-76998-90-6. - 2007, p. 221-230
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Subject: | Lebensmittel | Food | Produktqualität | Product quality | Signalling | Ernährungsindustrie | Food industry | Konsumentenverhalten | Consumer behaviour |
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