For better, for worse? : what to do when celebrity endorsements go bad
Year of publication: |
2013
|
---|---|
Authors: | Carrillat, François A. ; Astous, Alain d' ; Lazure, Josianne |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 15-30
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Werbewirkung | Advertising effects |
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