For brand alliance social or cause related marketing which one is better? A study in emerging markets
| Year of publication: |
2019
|
|---|---|
| Authors: | Srivastava, Rajesh |
| Published in: |
International Journal of Nonprofit and Voluntary Sector Marketing. - Wiley, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 25.2019, 2 (10.12.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1656 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189750