Ford of Britain: A diminishing role in ford of Europe
In this paper, Michael McDermott highlights Ford of Britain and its changing role in Ford of Europe's operations. A review of the literature on foreign direct investment provides a framework for evaluating Ford Motor Company's current position and future strategy in Europe. This suggests that the company is in decline and in particular, that Ford of Britain has reached a stage where foreign divestment is likely: the Iberian peninsula is emerging as an attractive strategic alternative. The author concludes that, while the UK is losing its strategic importance as a market and a production base for Ford of Europe, any key decision to divest by the parent company is likely to involve lengthy analysis and therefore give time for public policy-makers to consider possible safeguards.
Year of publication: |
1993
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Authors: | Mcdermott, Michael |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 11.1993, 4, p. 455-465
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Publisher: |
Elsevier |
Saved in:
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