The forecasting accuracy of market share models using predicted values of competitive marketing behavior : Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183-198.
| Year of publication: |
1991
|
|---|---|
| Authors: | Brodie, Roderick J. ; Armstrong, J. Scott |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 7.1991, 1, p. 117-118
|
| Publisher: |
Elsevier |