Forecasting cross-population innovation diffusion: A Bayesian approach
| Year of publication: |
2005
|
|---|---|
| Authors: | van Everdingen, Yvonne M. ; Aghina, Wouter B. ; Fok, Dennis |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 3, p. 293-308
|