FORECASTING - Why Forecasts Fail. What to Do Instead - The field of forecasting has advanced significantly in recent years. But managers need to learn from history about what they can and cannot predict, and develop plans that are sensitive to surprises.
| Year of publication: |
2010
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|---|---|
| Authors: | Makridakis, Spyros ; Hogarth, Robin M ; Gaba, Anil |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 51.2010, 2, p. 83-91
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