Forecasting impulsive consumers driven by macro-influencers posts : intervention of followers' flow state and perceived informativeness
Abaid Ullah Zafar, Mohsin Shahzad, Muhammad Ashfaq, Khuram Shahzad
| Year of publication: |
2023
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|---|---|
| Authors: | Zafar, Abaid Ullah ; Shahzad, Mohsin ; Ashfaq, Muhammad ; Shahzad, Khuram |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 190.2023, p. 1-13
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| Subject: | Authenticity of posts | Flow state | Macro-influencers | Perceived informativeness | Urge to buy impulsively | Visual appeal of posts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014438473