Forecasting online user activeness for behavioural targeting : the effect of data sampling
Yuelin Shen
| Year of publication: |
2017
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|---|---|
| Authors: | Shen, Yuelin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 271-286
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| Subject: | probability model | behavioural targeting | data history | data sparsity | Bayesian forecasting | Prognoseverfahren | Forecasting model | Theorie | Theory | Bayes-Statistik | Bayesian inference | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011858787