Foreign Branding and Its Effects on Product Perceptions and Attitudes
| Year of publication: |
1994
|
|---|---|
| Authors: | Leclerc, France ; Schmitt, Bernd H. ; Dubé, Laurette |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 2, p. 263-270
|