Foreign market entry modes: a sequentially embedded decision approach
F. Esra Gençtürk
| Year of publication: |
2003
|
|---|---|
| Authors: | Gençtürk, F. Esra |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 148-171
|
| Subject: | Internationaler Markteintritt | International market entry | Theorie | Theory | Entscheidung | Decision | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001803832