Foreign Market Servicing Strategies of UK Franchisors: An Empirical Enquiry from a Transactions Cost Perspective
| Year of publication: |
2000
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|---|---|
| Authors: | Burton, Fred ; Cross, Adam R. ; Rhodes, Mark |
| Published in: |
Management international review : mir ; journal of international business. - Wiesbaden : Gabler Springer Fachmedien, ISSN 0025-181X, ZDB-ID 2097618. - Vol. 40.2000, 4, p. 373-400
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