Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Veena Chattaraman, Gopikrishna Deshpande, Hyejeong Kim and Karthik Ramakrishnan Sreenivasan
| Year of publication: |
July-August 2016
|
|---|---|
| Authors: | Chattaraman, Veena ; Deshpande, Gopikrishna ; Kim, HyeJeong ; Sreenivasan, Karthik Ramakrishnan |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 335-347
|
| Subject: | Kaufentscheidung | Purchase decision | Ästhetik | Aesthetics | Emotion | Kognition | Cognition | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570917