Formation and development of digital marketing in a business environment
Galina A. Morozova, Igor E. Mizikovsky, Elena V. Kornilova and Elena Y. Trifonova, Svetlana N. Kuznetsova
| Year of publication: |
2024
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|---|---|
| Authors: | Morozova, Galina A. ; Mizikovsky, Igor E. ; Kornilova, Elena V. ; Trifonova, Elena Y. ; Kuznetsova, Svetlana N. |
| Published in: |
International journal of economic policy in emerging economies : IJEPEE. - Genève : Inderscience Enterprises, ISSN 1752-0460, ZDB-ID 2441972-2. - Vol. 19.2024, 3/4, p. 248-258
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| Subject: | ad exchange | customer data platform | data management platform | demand side platform | digital marketing | hub | intellectual machines | intellectual system | supply side platform | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEPEE.2024.139086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063188