Formation of bounded consumers' rationality based on micro segmentation
D.V. Volkov, A.N. Maloletko, O.V. Kaurova
| Year of publication: |
2018
|
|---|---|
| Authors: | Volkov, D. V. ; Maloletko, A. N. ; Kaurova, O. V. |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 4, p. 754-762
|
| Subject: | Micro-Segmentation of Network Users | Limited Rationality | Paternalism | Marketing Technologies | Society Adaptation | Begrenzte Rationalität | Bounded rationality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Rationalität | Rationality | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012220909