Formative versus reflective measurement models: Two applications of formative measurement
Year of publication: |
2008-01-01
|
---|---|
Authors: | Coltman, T. ; Devinney, T. M. ; Midgley, D. F. ; Venaik, S. |
Publisher: |
Research Online |
Subject: | formative | reflective | international business | integration-responsiveness | marketing | market orientation | studies | measurement | models | validity | International Business | Marketing |
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