Formulating a multinational marketing strategy : a deductive, cross-national consumer behavior model
Attila Yaprak
| Year of publication: |
1978
|
|---|---|
| Authors: | Yaprak, Attila |
| Subject: | Aussenwirtschaftsbetrieb | Verbraucher |
| Extent: | XIII, 157 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Georgia State Univ., College of Business Administration, Diss. 1978 |
| Notes: | Bibliogr. S. 150-156 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003034022