Formulating service business strategies with integrative services model from customer and provider perspectives
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Chun-Hsien ; Wang, Chu-Ching |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 9 (21.9.), p. 1500-1528
|