Formulation, implementation, and control of competitive strategy
John A. Pearce II; Richard B. Robinson, Jr.
| Year of publication: |
c 2007 ; 10. ed., internat. ed.
|
|---|---|
| Authors: | Pearce, John A. |
| Other Persons: | Robinson, Richard B. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
