Formulation, implementation, and control of competitive strategy
John A. Pearce; Richard B. Robinson
| Year of publication: |
2009 ; 11. ed., internat. student ed.
|
|---|---|
| Authors: | Pearce, John A. ; Robinson, Richard B. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | USA | United States | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-128332-3 ; 978-0-07-128332-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003680002