Forward or delete : what drives peer-to-peer message propagation across social networks?

Christopher G. Harvey, David B. Stewart and Michael T. Ewing

Year of publication:	2011
Authors:	Harvey, Christopher G. ; Stewart, David B. ; Ewing, Michael
Published in:	Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 6, p. 365-372
Subject:	Social Web \| Social web \| Virales Marketing \| Viral marketing \| Wissenstransfer \| Knowledge transfer \| Konsumentenverhalten \| Consumer behaviour

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