Fostering collaborative mind-sets among customers : a transformative learning approach
Timo Kaski, Ari Alamäki and Ellen Bolman Pullins
| Year of publication: |
2019
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|---|---|
| Authors: | Kaski, Timo ; Alamäki, Ari ; Pullins, Ellen |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 1, p. 42-59
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| Subject: | buyer-seller relationships | professional sales | reflective dialogue | sales management | transformative learning | Verkauf | Selling | Lernende Organisation | Learning organization | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Lernen | Learning | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2018.1489727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200854