Foundations of corporate success: how business strategies add value
| Year of publication: |
1994
|
|---|---|
| Authors: | Kay, John ; Chisnall, Peter M. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 36.1994, 2, p. 149
|