Framework for mobile marketing : the locales framework
Dennis Lee; Ralf Muhlberger; Mark Brown
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Dennis ; Muhlberger, Ralf ; Brown, Mark |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 37-57
|
| Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919339