Handbook of research on mobile marketing management
Key Pousttchi; Dietmar G. Wiedemann, [editors]
| Year of publication: |
c 2010
|
|---|---|
| Other Persons: | Pousttchi, Key (contributor) ; Wiedemann, Dietmar G. (contributor) |
| Publisher: |
Hershey, Pa. [u.a.] : Business Science Reference |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Online-Marketing |
| Description of contents: |
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher
Table of Contents [gbv.de]
|
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXII, 548 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 25 Beitr. Nebent.: Mobile marketing management |
| ISBN: | 978-1-60566-074-5 ; 978-1-60566-075-2 ; 978-1-60566-075-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809760