Framing effects in mixed price bundling
Year of publication: |
2008
|
---|---|
Authors: | Gilbride, Timothy J. ; Guiltinan, Joseph P. ; Urbany, Joel E. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 2, p. 125-139
|
Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour |
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