Framing financial advertising : message effectiveness in intertemporal choice
Kenneth Kim and Lori Melton McKinnon
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Kenneth ; McKinnon, Lori Melton |
| Subject: | framing | Intertemporal choice | retirement financial services advertising | retirement product advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Altersgrenze | Retirement | Intertemporale Entscheidung | Prospect Theory | Prospect theory | Altersvorsorge | Retirement provision | Experiment | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1476400 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203479