Framing, loss aversion, and mental accounting
Year of publication: |
2004
|
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Authors: | Soman, Dilip |
Published in: |
Blackwell handbook of judgment and decision making. - Malden, Mass. [u.a.] : Blackwell, ISBN 978-1-4051-0746-4. - 2004, p. 379-398
|
Subject: | Prospect Theory | Prospect theory | Risikoaversion | Risk aversion | Verlust | Loss | Konsumentenverhalten | Consumer behaviour |
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