Framing the game : how brand's relationships with their competitors affect consumer preference
Neeru Paharia, Jill Avery and Anat Keinan
| Year of publication: |
2015
|
|---|---|
| Authors: | Paharia, Neeru ; Avery, Jill ; Keinan, Anat |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 28-47
|
| Subject: | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Nachhaltiger Konsum | Sustainable consumption | Präferenztheorie | Theory of preferences |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313062