Franchise as an efficient mode of entry in emerging markets : a discussion from the legitimacy point of view

Claire Gauzente and Régis Dumoulin

Year of publication:	2010
Authors:	Gauzente, Claire ; Dumoulin, Régis
Published in:	Handbook of business practices and growth in emerging markets. - Hackensack, NJ [u.a.] : World Scientific, ISBN 981-279-177-9. - 2010, p. 255-272
Subject:	Schwellenländer \| Emerging economies \| Internationaler Markteintritt \| International market entry \| Franchising \| Legitimität \| Legitimacy \| Institutionenökonomik \| Institutional economics

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