Franchising as a collective action mechanism in fragmented industry structures
Year of publication: |
2015
|
---|---|
Authors: | Brown, Richard S. |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 27.2015, 1/4, p. 63-83
|
Subject: | Franchising | Erfolgsfaktor | Success factor | Theorie der Unternehmung | Theory of the firm |
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