Franchising as a small business development strategy: a qualitative study of operational and “failed” franchisors in the UK

The study of franchising as a small business growth strategy is only weakly researched and understood. This preliminary, qualitative investigation examines the experiences of 17 operational and five “failed” franchises in the UK, in translating their business concepts into a franchise format. It reveals that small firms select franchising as a growth strategy for both economic and idiosyncratic reasons, but that economic reasons tend to prevail. The findings suggest that franchising is a viable growth strategy for small firms and that per se it creates few major problems for growth‐oriented small businesses. It is argued that further research is needed, particularly into the experiences of “failed” franchises and into the problems encountered by growing small firms who do not adopt franchising as a growth strategy.