Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Tendai Chikweche and Richard Fletcher
| Year of publication: |
2011
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|---|---|
| Authors: | Chikweche, Tendai ; Fletcher, Richard |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 4, p. 343-360
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| Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Franchising | Vertriebsweg | Distribution channel | Simbabwe | Zimbabwe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314461