Franchising effects on the lodging industry : optimal franchising proportion in terms of profitability and intangible value
Joonho Moon; Amit Sharma
| Year of publication: |
2014
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|---|---|
| Authors: | Moon, Joonho ; Sharma, Amit |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 20.2014, 5, p. 1027-1045
|
| Subject: | lodging | franchising decision | ROA | ROE | intangible value | Franchising | Hotellerie | Hotel industry | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Rentabilität | Profitability | Gastgewerbe | Hospitality industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465786