Franchising our heritage : the UNESCO World Heritage brand
Year of publication: |
October 2017
|
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Authors: | Adie, Bailey Ashton |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 24.2017, p. 48-53
|
Subject: | UNESCO | World Heritage brand | Franchise | World Heritage | Welt | World | Kulturgüter | Cultural heritage | Franchising | Markenführung | Brand management |
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