French versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison
| Year of publication: |
2004
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|---|---|
| Authors: | Overby, Jeffrey W. ; Gardial, Sarah F. ; Woodruff, Robert B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 4, p. 437-460
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