Frequency effects revisited
[von] Michael L. Ray; Alan G. Sawyer anbd Edward C. Strong
| Year of publication: |
1971
|
|---|---|
| Authors: | Ray, Michael L. ; Sawyer, Alan G. ; Strong, Edward C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 11.1971, 1, p. 14-20
|
| Subject: | Werbungsforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679427