Frequent flyer programs : empirically assessing consumers' reasonable expectations
Year of publication: |
2014
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Authors: | Olazábal, Ann Morales ; Marmorstein, Howard ; Sarel, Dan |
Published in: |
American business law journal : the official publication of the American Business Law Association. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0002-7766, ZDB-ID 700004-2. - Vol. 51.2014, 1, p. 175-250
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Subject: | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | USA | United States | Kundenbindungsprogramm | Loyalty program |
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