Frequent flyer programs : empirically assessing consumers' reasonable expectations
Ann Morales Olazábal, Howard Marmorstein, and Dan Sarel
| Year of publication: |
2014
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|---|---|
| Authors: | Olazábal, Ann Morales ; Marmorstein, Howard ; Sarel, Dan |
| Published in: |
American business law journal : the official publication of the American Business Law Association. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0002-7766, ZDB-ID 700004-2. - Vol. 51.2014, 1, p. 175-250
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| Subject: | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | USA | United States | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347700