FRESH HAMMOCK-PACKED BARTLETT PEARS: IMPLICATIONS FOR MARKETING BASED ON CONSUMERS’ WILLINGNESS TO PAY FOR SENSORY ATTRIBUTES AND RETURN ON INVESMENT POTENTIAL
Year of publication: |
2012
|
---|---|
Authors: | Watson, Jonathan Adam ; Wysocki, Allen F. ; Gunderson, Michael A. ; Brecht, Jeffrey K. ; Sims, Charles A. |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | Consumer/Household Economics | Demand and Price Analysis | Marketing |
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