Friend or foe? : can anthropomorphizing self-tracking devices backfire on marketers and consumers?
Lane Peterson Fronczek, Martin Mende, Maura L. Scott, Gergana Y. Nenkov, Anders Gustafsson
| Year of publication: |
2023
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|---|---|
| Authors: | Fronczek, Lane Peterson ; Mende, Martin ; Scott, Maura L. ; Nenkov, Gergana Y. ; Gustafsson, Anders |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 5, p. 1075-1097
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| Subject: | Anthropomorphism | Health motivation | Product customization | Self-quantification | Self-tracking technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00915-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336061