Friends or foes : group influence effects on moderate drinking behaviors
Year of publication: |
2015
|
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Authors: | Previte, Josephine ; Fry, Marie-Louise ; Drennan, Judy ; Hasan, Syed Fazal E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 10, p. 2146-2154
|
Subject: | Social marketing | we-intentions | Group norms | Social influences | Alcohol | Alkoholkonsum | Alcohol consumption | Soziale Beziehungen | Social relations | Social Marketing | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm |
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