From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment
| Year of publication: |
2010
|
|---|---|
| Authors: | Noseworthy, Theodore J. ; Finlay, Karen ; Islam, Towhidul |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 5, p. 465-487
|